The Leaderboard is an online tool that visualizes and ranks vendors in the CCM solutions market. Ranked as an overall CCM leader, Messagepoint also is recognized for its core strengths in Communication Composition, and in particular, its innovative capabilities in the Online Design & Business Authoring, Content Intelligence and AI-based template migration categories. In addition, the company’s Rationalizer product, which automates and streamlines the process of content migration from legacy CCM platforms, is cited by Aspire for its potential to drive much needed industry-wide transformation.
“Messagepoint is a powerful solution for complex content control, authoring and business user enablement where content needs to be populated across multiple templates and channels, such as in regulated communications,” said Kaspar Roos, CEO and founder, Aspire. “Messagepoint’s latest strategy is to use its AI-powered Rationalizer product to enable CCM migration and modernization, which is something that should be top of mind for all CCM professionals. Rationalizer is an excellent tool that not only significantly speeds up migration projects, but also helps business users understand where content consolidation and optimization opportunities exist.”
Messagepoint’s history of innovation in the CCM space began with the development of a business user-driven content management solution that empowered marketers and simplified and accelerated content authoring processes. More recently the organization has invested heavily in artificial intelligence (AI), machine learning (ML) and natural language processing (NLP) capabilities in the form of the Messagepoint Advanced Rationalization and Content Intelligence Engine (MARCIE). MARCIE enables the creation of higher-quality content in a shorter amount of time through its Assisted Authoring capabilities in the Messagepoint platform and the Rationalizer product, automating key content processes relating to content ingestion, tagging, analysis, consolidation and optimization.
Rationalizer is a standalone product from Messagepoint that intelligently ingests content from PDF, Word, HTML, print streams and legacy CCM systems. With a deep focus on improving customer experience by using AI to build better communications, Rationalizer, like Messagepoint, identifies consolidation opportunities, brand alignment, sentiment and reading comprehension level violations against assigned standards. Content migration is a key barrier to CCM modernization initiatives due to the scope and complexity of the task and the manual methods typically applied to the problem. Rationalizer is unique in its ability to facilitate and accelerate these important initiatives, delivering optimized content into modern environments.
“It is gratifying to be recognized as a CCM Leader by Aspire for three years running,” said Steve Biancaniello, CEO of Messagepoint. “We understand that companies continue to grapple with large volumes of unstructured and siloed content, making it difficult to create consistent, compelling omnichannel customer experiences. The industry is ripe for solutions that solve a problem that is only getting more complex as time goes on. Messagepoint is committed to providing innovative customer communication solutions that facilitate the modernization and optimization of content and by association, customer experiences.”
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