Messagepoint announced today that Daron Domino has joined the company as chief revenue officer (CRO).
In his new role, Domino will be responsible for the planning and execution of the company’s global sales initiatives. Domino previously served as Messagepoint’s vice president of healthcare from 2014 to 2019. Drawing on this experience, his extensive customer communications management (CCM) expertise and 20+ years in enterprise sales, Domino will focus on strategies that align the company’s sales team with the goal of maximizing revenue and driving continued business growth.
“We are fortunate to have Daron bring his in-depth knowledge of the CCM space along with his tenacity and excellent sales skills back to Messagepoint,” said Steve Biancaniello, CEO, Messagepoint. “His deep understanding of the healthcare and financial services market segments, combined with his technical acumen, make it possible for him to help organizations fully realize the potential of Messagepoint’s modular content management approach and the transformative business outcomes it helps to deliver.”
Domino helped architect and brought to market Messagepoint’s Healthcare Touchpoint Exchange, a purpose-built solution for streamlining the creation of CMS regulated marketing materials. Prior to joining Messagepoint, he held the position of CRO for Data-Bridge.ai, a tech firm specializing in healthcare data integration and analytics. Domino also has a record of success with other companies in the CCM space, including strategic sales roles with PrintSoft and Quadient and as president of the U.S. operations for Elixir Technologies where he led the launch of the company’s transition from client server-based products to marketing SaaS solutions.
“It’s a privilege to be back with one of the world’s leading CCM solutions providers,” said Domino. “The talented team at Messagepoint has developed solutions which provide unmatched value to organizations, making it faster and easier for them to deliver more personalized customer experiences across all channels. I look forward to once again working alongside this team to drive further growth and success for Messagepoint and the companies it serves.”
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