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Consumer-driven Healthcare Company Bright Health Selects Messagepoint to Enhance its Customer Communications Strategy

BY Ed Worsfold

Messagepoint, a leader in developing and delivering innovative software and services within the Customer Communications Management (CCM) market, announced today that Bright Health, a consumer-driven healthcare company, has chosen Messagepoint to enhance and futureproof its customer communications strategy through the use of the Medicare Touchpoint Exchange, a purpose-built solution for the creation of government required member materials.

Bright Health is committed to offering affordable and higher quality healthcare to individuals and their families. The company was looking to work with an innovative partner to help streamline its processes around the creation of its Centers for Medicare and Medicaid Services (CMS) required materials, including the Annual Notice of Change (ANOC), Evidence of Coverage (EOC), and Summary of Benefits (SB). A key driver in the decision process was to find a solution that could automate the materials creation process.

Other key drivers in the vendor selection process included Messagepoint’s extensive expertise in the healthcare space, the platform’s intuitive business-user interface, and its purpose-built solution for Medicare required materials.

“Bright Health engaged Messagepoint to support our significant health plan expansion,” said Alexa Wahr, senior director, Constituent Services at Bright Health. “To hit our growth targets, we knew that a best-in-class materials automation process was critical. After a thorough review of the market, we feel confident that Messagepoint can not only meet our needs to produce compliant documents quickly and easily, but can also be a great partner for our growth.”

Messagepoint has integrated its solution with the CMS software which every health plan uses to submit Medicare benefits to the government for approval, named the Plan Benefits Package (PBP) software. This integration ensures the benefits the government approves and the benefits shown in the health plan documents match—a factor that, if missed, can result in significant fines to correct.

By partnering with Messagepoint, Bright Health is now able to quickly scale their health plan material creation process year after year through the Messagepoint Touchpoint Exchange—which, given that in 2019 Bright Health intends to expand the number of Medicare plans it offers by as much as four-fold, will be essential for growth.

“This growth would have been difficult to support without an automated approach,” said Wahr. “The Messagepoint Touchpoint Exchange will not only make it so Bright Health is positioned to handle this year’s Medicare growth, but will also help prepare the company for future expansion.”

Messagepoint also provides Bright Health with the ability to generate translated materials much faster through an agile translations approach. This approach will shift the turnaround time for Bright Health’s translated documents from a six-week period to just 48 hours.

About Bright Health

Bright Health provides affordable health insurance for everyday individuals. Through its exclusive Care Partnerships in local communities, Bright Health is reshaping how people and providers achieve better health together by making healthcare simpler, more affordable and personal. Bright Health currently offers a range of individual, family and Medicare Advantage plans in Arizona, Colorado and Alabama via its website, call center, broker partners and through government websites as well as public health insurance exchanges. Bright Health co-founders include Bob Sheehy, former CEO of UnitedHealthcare; Kyle Rolfing, co-founder and former CEO of Definity Health and RedBrick Health; and Tom Valdivia, MD, MS, former chief health consumer officer of Definity Health. Learn more at

About Messagepoint

Messagepoint Inc. is a leader in developing and delivering innovative software and services within the Customer Communications Management market. The Messagepoint cloud-based platform helps companies strengthen their customer communications by enabling business users to control the entire messaging lifecycle for all print or digital communications without burdening IT. Messagepoint has recently strengthened its commitment to the healthcare vertical by building a dedicated healthcare practice. This practice is comprised of industry experts to address the needs of the Medicare, Medicaid, and Commercial member communications needs.

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