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IDC’s MarketScape for Intelligent Customer Communications Management evaluates vendors that natively own or integrate forms technology and artificial intelligence or generative AI (GenAI) features for the enhancement of automation in content creation, management, or insights and discusses the shift from traditional document generation to a more intelligent communication platform.
Messagepoint’s AI-assisted authoring tool optimizes content creation by identifying redundancies, improving readability, and suggesting alternative personalized phrasings while ensuring brand consistency, translation and translation accuracy, proactively identifying and addressing potential issues related to sentiment, and reading levels acting as a compliance agent to validate against standards
Marcie Maddox, Research Vice President, Digital Experience Strategies, IDC
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