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Member Servicing

Member Correspondence Materials

Managing large inventories of hundreds or thousands of correspondence templates is a challenge. Traditional systems make it difficult to adhere to brand standards, ensure compliance and control quality across your corpus of communications – all the while requiring slow, manual and tedious change cycles. But there is another way.

How Messagepoint can help

Accelerate change cycles with business user authoring.

Messagepoint puts your marketers, product owners, claims and customer experience teams in control so they can directly edit the content in your correspondence materials directly without IT intervention. The result? Your communications are out the door faster with less cost than ever before.

Reduce

Create a consistent customer experience.

With master touchpoints that share content and layouts down to variants, it’s easy to make changes to branding elements across all letters to ensure a consistent customer experience. It also eliminates the redundant work of managing hundreds of duplicated templates.

Digital

Get to digital faster.

Omni-channel touchpoints make communicating with your customers through to their channel of choice easy. Content sharing ensures a consistent experience across print and digital channels automatically and efficiently.

Compliance

Stay in compliance.

Leverage a single point of change for regulatory content, PBP data, additional plan profile information and disclosures shared across touchpoints to ensure every communication is accurate and in compliance. Dynamically drive variations by a range of factors including plan version, state, member profile to deliver the right content, every time.

Share

Share and re-use content to accelerate change and ensure consistency.

Intelligent content management enables sophisticated content sharing and re-use to accelerate both authoring and change cycles.

Make it personal

Make it personal.

Harness the power of advanced personalization options that make it easy to target content to your audience and hit the right mark – every time.

Centralize

AI-Powered Guardrails ensure alignment with brand standards.

The Messagepoint Advanced Content Intelligence Engine, MARCIE, leverages AI to ensure your directories are aligned with required branding, readability and sentiment requirements.

Healthcare Touchpoint Exchange

The Healthcare Touchpoint Exchange is purpose-built to streamline the creation and annual update of Annual Notice of Change (ANOC), Evidence of Coverage (EOC) and Summary of Benefit (SB) documents.

Learn more

Featured resources

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Videos

Healthcare Touchpoint Exchange Explainer Video

The Healthcare Touchpoint Exchange is purpose-built to streamline the creation and annual update of Annual Notice of Change…

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Articles

Tackling the Top Challenges faced by Medicare Advantage Organizations in Managing Mandatory CMS Materials

Medicare Advantage is the fastest growing business segment in the Healthcare insurance industry in the United States. According…

Read the article
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