Why Messagepoint is the Ideal Solution for Modernizing Health, Life and P&C Insurance Communications

Insurance companies rely on complex customer communications that extend well beyond the typically thought of claims correspondence, including welcome kits, policy documents, notices, and more to support their customers.

Communications play a crucial role in the customer journey and are key to building customer trust and loyalty. Unfortunately, the systems many insurers use to create and manage these communications are now decades old. This outdated architecture not only breeds inefficiency and creates technical debt, but it also prevents life insurers from meeting growing customer demands for speed, personalization, and digital servicing experiences.

For over a decade, Messagepoint has supported leading insurance companies to streamline the creation, management, and composition of their customer communications with a comprehensive suite of solutions. Messagepoint’s core offering, its cloud-based content hub, enables non-technical business users to take control of the entire process of managing and updating communications thereby reducing the heavy burden typically placed on IT teams. Messagepoint also enables a unique modular approach to content management, which abstracts content from the document, email, or digital experience its being presented through, and allows it to be shared across any communication on any channel while being centrally controlled from a single point of change. Insurers using Messagepoint have been able to save thousands of dollars in development costs, reduce change cycles from months to days, and offer better, more consistent customer experiences than ever before. Messagepoint’s modern, innovative solutions and strong track record of success within the insurance industry have led to high rankings from top analyst firms, award recognition, and numerous success stories from leading insurance firms. Here are some recent examples:

Messagepoint is recognized as a “Luminary” in Celent’s 2023 Customer Communication Management Solutions: Global Insurance Edition.

Celent, a leading global research and advisory firm focused on technology for financial institutions, published their 2023 report which profiles 13 customer communications management (CCM) solutions available for insurers. Celent ranked each solution based on its capabilities in 3 key areas: the ease and efficiency of its content management approach, the sophistication of its workflow and approval tools, and its ability to seamlessly integrate with third-party data sources and tools. Messagepoint was given the highest possible designation: Luminary, recognizing Messagepoint as a leader in both the sophistication and breadth of its technology.

Celent’s Technology Capabilities Matrix for CCM

Messagepoint was named “Best AI-based Solution for Insurance” in the 2023 Artificial Intelligence Breakthrough Awards Program

The 2023 AI Breakthrough Awards recognized Messagepoint with the “Best AI-based Solution for Insurance” award. This award highlights MARCIE, the Messagepoint Advanced Rationalization and Content Intelligence Engine, for its unique capabilities that help insurers analyze, optimize, and consolidate their customer communications at scale. It also recognizes Messagepoint’s recent announcement of new content rewrite capabilities powered by Open AI’s ChatGPT and GPT-4. These new generative AI capabilities, an industry first within the CCM space, augment MARCIE, to enhance its Assisted Authoring capabilities by providing content rewrite suggestions to improve content reading levels, sentiment, and length.

“From customer correspondence to policy documents, insurance companies are looking to modernize their environments to improve efficiency and incorporate digital channels into the customer experience. Processing, analyzing, and understanding the large number of documents that insurance organizations have requires powerful computational resources and sophisticated algorithms that can handle the complexity and diversity of natural language data involved. The investments Messagepoint has made in its technology stack and solution has enabled it to overcome this hurdle, which has been key to its success with AI within the enterprise CCM market.”

– James Johnson, managing director, AI Breakthrough.

A strong track record of success in insurance

Messagepoint partners with insurance organizations across Life, property and casualty, and health. Here are some examples of the value insurers realized when using Messagepoint to streamline the creation and management of their communications and modernize their customer experience:

• “Being able to leverage the Messagepoint platform allows us to standardize and improve how client documents are created, maintained, and delivered to our clients.” Laurieann Miller, Director of Client Services, The Co-operators (Read the Case Study).
• A Fortune 1000 insurer cut their time to market in half by enabling business users to manage the entire process of creating and modifying communications without having to rely on IT using Messagepoint (Read the Case Study).
• A leading healthcare insurer saved $500,000 and reduce change cycles from weeks to days with Messagepoint by avoiding high initial development costs and eliminating IT involvement in day-to-day processes (Read the Case Study).

Committed to Insurers

Messagepoint’s dedication to delivering cutting-edge solutions to insurers has led to both widespread industry recognition and a consistent record of success. Any insurance organization looking to streamline its approach to managing customer communications, resolve technical debt associated with outdated systems, and offer its customers better experiences on more channels should consider Messagepoint.