Messagepoint and Unqork team up to modernize customer experiences for Life Insurers

Messagepoint, an award-winning provider of cloud-based customer communications management (CCM) solutions, and Unqork, the leading codeless platform, are teaming up at the 2023 LIMRA annual conference to enable life insurers to modernize customer experiences without writing a single line of code. Combined, Messagepoint and Unqork provide life insurers with a codeless approach to rapidly build and deliver highly personalized customer experiences across all channels (print and digital) to support the entire customer journey.

“Messagepoint is the leader in enabling a codeless approach to managing the complex content variations and personalization requirements that are essential to effective life insurance communications,” said Steve Biancaniello, CEO and co-founder of Messagepoint. “When Messagepoint is paired with Unqork, our customers are able to rapidly develop digital experiences and workflows leveraging that complex content, providing a faster path to digital transformation and a better customer experience.”

Farooq Sheikh, Global Head of Insurance at Unqork, comments, “The life insurance industry is evolving at an unprecedented pace. With our collaboration with Messagepoint, we’re ushering in a new era of flexibility, innovation, and agility, enabling businesses to move away from legacy systems and tap into the future.”

Both Messagepoint and Unqork have a strong track record of success within the Life Insurance industry. Messagepoint’s codeless content hub is used by leading life insurers to accelerate the process of managing the content, communications, and experiences that support the entire customer journey including marketing materials, onboarding documents, correspondence, claims communications, and policies. Messagepoint’s unique modular approach to content management enables organizations to efficiently manage complex variations of communications to accommodate differences in clauses, disclosures, product information, etc based on products, regions or brand from a single master touchpoint. This provides organizations with a single point of control for content that provides unparalleled speed and efficiency in managing content and communications. Messagepoint’s AI content hub helps to improve the quality of the content and communications through improved readability, sentiment, and plain language.

Unqork codeless platform enables life insurers to rapidly develop robust, compliant and enterprise-grade digital experiences and workflow applications up to five times faster compared to traditional code and low-code methods. Through Unqork’s codeless architecture standard, Unqork is pioneering the next big migration beyond the cloud, freeing insurers from legacy code to propel their business forward.

Together Messagepoint and Unqork support interactive communications, digital experiences and workflows that provide highly personalized customer experiences throughout the customer journey across all channels, empowering insurers to:

• Modernize their technology stack for customer communications by moving to cloud-based, codeless architecture and eliminate technical debt associated with operating legacy solutions.
• Maximize speed and efficiency in content management, communications development, and digital experiences development to accelerate time to market for customer communications.
• Optimize customer experiences with highly personalized experiences delivered over their channel of choice.

Life insurers can leverage the two solutions to modernize experiences including:

• Enabling customer self-service digitally for processes typically handled through physical paper-based processes.
• Empowering customer-facing teams, such as adjusters, claims agents, and customer service representatives (CSRs) to quickly respond to customers with approved, standardized communications over both print and digital channels.
• Rapid development of highly personalized responsive digital experiences to replace printed materials and static PDFs.

Messagepoint and Unqork’s joint offering provides a comprehensive solution for life insurers seeking to modernize their technology stack, maximize operational efficiency and enhance customer experiences across all channels. By combining Messagepoint’s highly efficient and intelligent CCM platform with Unqork’s codeless development platform, life insurers obtain a compelling solution to the industry’s most pressing modernization challenges.

Planning to attend the LIMRA Annual Conference? Join us at booth #108 to learn about the combined power of Messagepoint and Unqork.