Articles by Pam Mugford Messagepoint

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Messagepoint Content Centricity 2020 Update

In February 2020, we held our 3rd user conference in Orlando, FL. What a fantastic few days of…

How a large Canadian bank modernized credit card disclosures management — accelerating time to market and reducing risk

Challenge: Limitations of a complex legacy process The bank realized it needed a solution to address the inefficiencies…

How Messagepoint Harnessed AI-powered Content Intelligence to Improve Customer Communications Management

Originally published in Insurance-Canada.ca The Internet of Things (IoT), blockchain and artificial intelligence (AI) are in the news…

Messagepoint’s AI-Powered Customer Communications Management Solutions Now Listed on Salesforce AppExchange

Customers can now deliver a better customer experience through more personalized, consistent and compliant omni-channel communications TORONTO, Thursday,…

How Automating Readability Scoring Leads to Greater Communications—and Greater Profits

No matter the industry, when it comes to customer-facing content, improving customer satisfaction means prioritizing readability—or the ease…

How Proactive Use Of Sentiment Analysis Can Help You Create Better Customer Experiences

Sentiment analysis, in its simplest terms, is a technique for measuring how customers respond to a product, service,…

Spot the Difference: Consolidate Your Content Inventory to Improve Consistency, Compliance and Enhance the Customer Experience

Creating and managing content is no easy task, particularly when many individuals and groups across an organization create…

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