Request a Demo

Interested in seeing a demo?

Fill out the following information (please ensure you provide some detail on the problem you are looking to solve or the Messagepoint product you are interested in).

Resources

Part 3: Stay in the Driver’s Seat

BY Chris Miller

This blog is the third part of an ongoing series we introduced called “Introducing Customer Touchpoint Messaging 2.0” to help explain how Touchpoint Messaging 2.0 simplifies the planning and execution of customer messaging programs.

In the world of transactional print AFP and PDF touchpoints,  IT Operations often owns and controls the communication with the customer.  Not because they want to, but because, historically, printing and sending bills and correspondence to consumers was a purely operational task.  However, thanks to the power of composition tools and the cost-effectiveness of colour printing, things have changed.  The value of transactional communication has been transformed where it now becomes a vehicle for meaningful conversation and engagement with consumers. The potential has also increased to become a driver for greater satisfaction and revenue, if done right.

Unfortunately, complete ownership and control of the messaging lifecycle has not yet been transferred into the hands of today’s rightful owners, like the marketer.  Add digital communications to the mix, and it becomes apparent that there is not a clear line of ownership over customer touch itself – so no consistent messaging  across all segments, targets and channels.  That’s where Customer Touchpoint Messaging 2.0 comes in.  Now that content and rules for all customer communication channels is  stored centrally in a web-friendly, secure repository,  the next step is to hand the keys over to the marketing user.

Your Touchpoint Messaging platform should allow the user to intuitively enter, maintain and change messaging content and the business rules that drive personalization and targeted messaging over time, anytime — without disrupting IT, and certainly without requiring expensive development resources.

You might also like...

MORE RESOURCES
Artifical Intelligence Excellence Awards 2024
News

Messagepoint Named Winner in 2024 Artificial Intelligence Excellence Awards for New Generative AI Capabilities for Optimizing Customer Communications

TORONTO, March 20, 2024 – Messagepoint announced today it has been named a winner for the second year…

Read more
FI SPARK Matrix with Badge
News

Messagepoint Recognized as an Overall Technology Leader in 2024 SPARK Matrix™ for Customer Communication Management for the Fourth Consecutive Year

TORONTO, February 28, 2024 – Messagepoint has been named a 2024 SPARK Matrix™ Customer Communication Management (CCM) Technology…

Read more
FI SPARK Matrix2024
Articles

Messagepoint recognized as an overall technology leader in the 2024 SPARK Matrix for Customer Communication Management by Quadrant Knowledge Solutions

Quadrant Knowledge Solutions has recognized Messagepoint as an overall technology leader in the 2024 SPARK Matrix for Customer…

Read the Article
MORE RESOURCES

Request More Information

Interested in learning more about Messagepoint?  Let us know how we can help.