Messagepoint and direct marketing.
Direct marketers need the right technology to meet the ever-changing needs of the customer, while also meeting the need to reduce costs, and improve the return on investment for direct marketing programs. The need to leverage and optimize the use of customer data across multiple campaigns and drive 1:1 personalization is not easy and requires the right tools to manage the complexity.
It requires a platform to streamline the use of dynamic and flexible messaging in a wide range of content and formats for better response rates. It needs a platform that can work at the speed of business, with rapid change management, while maintaining brand consistence and oversight.