Messagepoint and direct marketing.

Direct marketers need the right technology to meet the ever-changing needs of the customer, while also meeting the need to reduce costs, and improve the return on investment for direct marketing programs. The need to leverage and optimize the use of customer data across multiple campaigns and drive 1:1 personalization is not easy and requires the right tools to manage the complexity.

It requires a platform to streamline the use of dynamic and flexible messaging in a wide range of content and formats for better response rates. It needs a platform that can work at the speed of business, with rapid change management, while maintaining brand consistence and oversight.

Improve marketing performance

Create unlimited versions of your direct marketing communications to perfectly target your customers.  With intelligent content management, you can share content and images across creative layouts, across channels,  leveraging dynamic messages and data to determine what “plays” where.

dm1

Be more efficient

Reduce the cycle time for managing changes from days to hours by giving marketers hands-on control to make edits and updates.  Validate changes with rapid proofing and testing, with full integration into leading composition systems to ensure targeting rules are all firing correctly.

dm2

Engage your clients

Involve your clients earlier in the review and approval process.  Through Messagepoint’s intuitive, self-service interface, they can make and review changes with built-in workflow and tracking — all in real time.

Let Marketing control the message

Personalize and target content to individual clients and leverage your data.  Let marketers be in control and minimize the IT resources needed to get 1:1 personalized communications in the hands of the customer.

dm3

Improve quality and compliance

Workflow everywhere reduces errors and compliance issues while simplifying change management workflow and tracking. Our variation management content inheritance model ensures brand consistency.

dm4
dm1

Improve marketing performance.

Create unlimited versions of your direct marketing communications to perfectly target your customers. With intelligent content management, you can share content and images across creative layouts, across channels, leveraging dynamic messages and data to determine what “plays” where.

Be more efficient.

Reduce the cycle time for managing changes from days to hours by giving marketers hands-on control to make edits and updates. Validate changes with rapid proofing and testing, with full integration into leading composition systems to ensure targeting rules are all firing correctly.

dm2

Engage your clients.

Involve your clients earlier in the review and approval process. Through Messagepoint’s intuitive, self-service interface, they can make and review changes with built-in workflow and tracking—all in real time.

dm3

Let Marketing control the message.

Personalize and target content to individual clients and leverage your data. Let marketers be in control and minimize the IT resources needed to get 1:1 personalized communications in the hands of the customer.

dm4

Improve quality and compliance.

Workflow everywhere reduces errors and compliance issues while simplifying change management workflow and tracking. Our variation management content inheritance model ensures brand consistency.