eBooks & Whitepapers

Whitepaper – Automation of CCM Templates

BY Chris Miller

The Promise of Software Automation in CCM Template Reduction

 

Legacy CCM tools have led to the proliferation of communication touchpoint templates in enterprise environments, creating a management nightmare. In this white paper, Kaspar Roos, CEO of Aspire, outlines how developments in areas such as artificial intelligence (AI) and machine learning will help companies reduce template inventories, speed up template conversion, generate contextual insights, and empower non-technical business users to improve customer experiences by transforming to more intelligent ways of managing content.

 

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Content plays a crucial role in eliciting an emotional response from customers, which is essential to driving positive customer experiences.