What’s coming in Messagepoint’s upcoming release (affectionately known as R2 -2014, as one of the two major releases we do each year). We continue to bang the drum of ease-of-use and time to value in our Messagepoint product roadmap, and the Winter 2014 release is no different. Our customers continue to push the envelope of sophistication and complexity in their customer communications which beg the need for my team to respond with the right set of tools to make the experience as easy and as painless as possible.
What it is: The text editors throughout the application have been updated with a new modernized toolbar and a larger editing canvas. Need something even larger to stay in context? Just click a button to expand the editor.
Benefits: Not only does it look better, even more friendly, but for minimal scrolling will be required, even with larger, multi-paragraph content.
What is it: Images can not only be hyperlinked but now dynamic ones can be used that direct individual recipients to targeted URLs using embedded Smart Text objects or even personalized landing pages using variables, such as first and last name.
Benefits: Another level of personalization that lets you vary the call to action in your emails to more targeted web destinations.
What it is: A new embed content zone lets you place embedded content such as video links into your email and web content.
Benefits: Enhance your customer’s digital experience through targeted rich content such as product or corporate videos stored in Youtube, Vimeo, or Vidyard – or other dynamic, rich content such as Prezi. More engaging content means improved click-through rates and impressions.
What it is: Free form content allows users to quickly create touchpoints on the fly with minimal to no additional HP Exstream programming. It provides users with a OneNote-like experience of adding images, text, and tables to a unified touchpoint “canvas”. This free form placement and movement of content on the page is ideal for ad hoc letters and post cards-style communications.
Benefits: Create ad hoc communications on-the-fly with greater business user control over content placement and layout.
What it is: Uploading many tens or hundreds of variations to your dynamic Smart Text and Images is quick and easy using our new bulk upload capabilities
Benefits: Significantly reduce the amount of effort and time required to construct large Dynamic Smart Texts and Images. Also, the new ability to export variation structures makes reviewing and adding additional variants and content a snap.
What it is: Quickly and safely anonymize your customer data files the way you want and on-premise to use for testing in Messagepoint.com. This requires a Simulations license.
Benefits: Simplifies the challenge of generating secure and reliable test data by anonymizing real customer data (on your premises).
What it is: Integration support for Oracle WebCenter Sites as an external content management system (CMS) to provide image content.
Benefits: Users can securely integrate their external content repositories with Messagepoint for single-source control over digital images used in Messagepoint.
Most organizations today invest heavily in their customer experiences to avoid customer churn and the high cost of…Read the Article