Articles

Business users benefit from new HP Exstream global distribution of Prinova’s Messagepoint® CCM Platform

BY Ed Worsfold

Enhanced messaging functionality gives HP Exstream business users more flexibility and control of customer communications.

Toronto, ON (June 30th, 2014) – Prinova Inc., a leader in developing and delivering innovative software and services within the Customer Communications Management (CCM) market, today announced a key global distribution agreement with HP. This new agreement positions Messagepoint.com, Prinova’s hybrid cloud-based Enterprise Message Management platform, as a strategic technology in the HP Exstream product ecosystem. The solution will be marketed as HP Exstream Messagepoint and will be sold with the HP Exstream software solutions.

HP selected Messagepoint to give business users even more flexibility and control over messaging within the customer communications environment, leading to improved productivity and stronger customer engagements.

“HP and Prinova have a long history of helping customers implement successful customer communications programs, across multiple channels” says Patrick Kehoe, Worldwide Director of Product Marketing for HP Exstream. “The new agreement will further reinforce HP’s leadership position in the Customer Communications Management (CCM) space and give our customers new capabilities to improve and deliver more relevant, targeted customer communications.”

“We are very excited about the distribution relationship and the many benefits it brings to HP Exstream customers” says Nick Romano, CEO of Prinova. “With HP Exstream Messagepoint, business users now have access to an easy-to-use platform to improve the customer experience with personalized, targeted messaging all within a collaborative, hybrid-cloud SaaS environment”.

Messagepoint.com was conceived, designed and built for business users. It allows for the easy management and control of highly targeted, personalized content and messaging, delivered to any channel, while ensuring valuable customer data remains within the clients’ infrastructure.

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About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at www.hp.com.

About Prinova
Prinova Inc. is a leader in developing and delivering innovative software and services within the Customer Communications Management market. Prinova Services deliver award-winning designs, and get them into production seamlessly while providing the support our clients need to effectively maintain their communications. Prinova’s Messagepoint solution helps companies strengthen their customer communications by enabling business users to control the entire messaging lifecycle for all print or digital communications without burdening IT. For more information, visit www.prinova.com.

To learn more about Prinova and Messagepoint, please contact:

Ed Worsfold
VP, Marketing
Prinova
416-687-5381
Ed.Worsfold@prinova.com

About the Author

Ed Worsfold is the VP of Marketing with Messagepoint, and has been Marketing B2B - Enterprise software technologies for almost 20 years.

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