Cleaner content = happier customers.

Most organizations have no idea how inconsistent their customer communications are and the negative impact this has on the customer experience.

Hidden within a library of customer correspondence and marketing materials are communications that violate brand standards, are out of compliance with regulatory requirements, and contain inconsistent messaging—all of which lead to customer confusion.

That’s why we built Messagepoint Rationalizer.

Rationalize your content.

Messagepoint Rationalizer is an analytics tool that enables your content experts to clean up content inventories. Leveraging its unique alogrithms, Messagepoint Rationalizer analyzes your inventory of communications to identify opportunities to consolidate duplicate and similar content, while eliminating brand inconsistencies and errors that negatively impact your customer experience.

Rationalize your content.

Messagepoint Rationalizer is an analytics tool that enables your content experts to clean up content inventories. Leveraging its unique alogrithms, Messagepoint Rationalizer analyzes your inventory of communications to identify opportunities to consolidate duplicate and similar content, while eliminating brand inconsistencies and errors that negatively impact your customer experience.

Take full advantage of Messagepoint’s intelligent content management.

By using Messagepoint Rationalizer to establish a framework for standardizing documents and sharing content, you’ll be able to fully leverage Messagepoint’s intelligent content management capabilities—so you can deliver more accurate, on-brand, consistent and personalized communications to your customers, every time.

Take full advantage of Messagepoint’s intelligent content management.

By using Messagepoint Rationalizer to establish a framework for standardizing documents and sharing content, you’ll be able to fully leverage Messagepoint’s intelligent content management capabilities—so you can deliver more accurate, on-brand, consistent and personalized communications to your customers, every time.

Prepare for migration from legacy platforms.

Messagepoint® Rationalizer can handle documents of any type, enabling you to take content libraries from legacy platforms, understand what’s in those libraries, and prepare for moving to Messagepoint.

Prepare for migration from legacy platforms.

Messagepoint Rationalizer can handle documents of any type, enabling you to take content libraries from legacy platforms, understand what’s in those libraries, and prepare for moving to Messagepoint.

How it works.

Messagepoint Rationalizer’s analytics surface patterns in your content, providing content authors with the power and insights they need to understand what exists across their library of communications, make informed decisions, and ultimately clean up their content inventory.

The rationalization process can be broken down into five steps:
1 v2
Ingestion

The customer identifies content they want to rationalize and the appropriate parameters are defined that will be targeted for analysis. Content is then ingested into the system.

5 v2
Analysis

Analysis leveraging different metadata parameters and similarity thresholds is completed.

2 v2
Results review

Analysis results reveal details about the content, including inventory summary details, patterns and outliers.

4 v2
Consolidation and plain language rewrites

Based on the analysis results, it then falls to the content experts—guided by the Messagepoint services team—to take action to clean up, standardize, consolidate and possibly even rewrite content in plain language for greater clarity.

3 v2

Content implementation in Messagepoint

Post cleanup, your content and document inventory is optimized to take advantage of Messagepoint’s intelligent content management capabilities.

Bernard was on a mission. That mission? To find and consolidate the duplicates and similarities in his document inventory. Find out more about his journey below.