Messagepoint is named a leader in the IDC MarketScape for CCM

The IDC MarketScape for CCM positions Messagepoint as a Leader in strategy and capabilities.

 “Messagepoint is highly focused on optimizing the templates and content used in communications enabling nontechnical users to take ownership of the task. It is differentiated by its AI-powered Messagepoint Advanced Rationalization and Content Intelligence Engine (MARCIE) that adds a level of assistance and recommendation to the authoring process. Forward-thinking organizations that embrace AI-enabled tools for content optimization may realize benefits with Messagepoint not typically associated with CCM solutions.”