Messagepoint core features and benefits

Great news! You no longer need to create complex spreadsheets to manage your customer communications’ content. With Messagepoint, marketers and business folks can now quickly create, test and approve content across print and digital channels, without requiring IT.

With the hybrid cloud model, you never compromise security.  While you manage your content and rules in the cloud, your customer data always stays behind your firewall.

And don’t worry. You don’t have to throw away your current CCM tools because Messagepoint connects with your existing composition and communications delivery technologies.

The core features of Messagepoint are:

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Enter content using an easy-to-use web-based editor

You can use a simple web-based editing tool, that has been pre-set with styles that meet your brand standards, to enter or change your communications content.

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Target content using
non-technical language

By creating targeting rules in plain language, you can deliver the right content to the right customers at the right time.

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Share content across communications

To ensure consistency across all of your customer communications, you can share text and graphical content.  When you make a change to your shared content, it’s done in one place and automatically updates everywhere it’s used across your communications.

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Easily manage client variations

Managing multiple variations of your customer communications no longer needs to be a spreadsheet nightmare.  With Messagepoint, you can quickly create and manage content for each of your customer segments in a single structured template.

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Self-serve proofing and testing

With self-serve proofing and testing, you see what your content looks like in real time.  Once you are sure it‘s correct, formatted properly, and being sent to the right person, you can approve it and quickly get it into production.

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Approve your content

A configurable approval workflow ensures that only the content changes that are approved by the right users make it into production.

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Managing versions and releases

The Versioning features lets you work on multiple versions of the same communication in parallel, then sync those changes when and where you need them.

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Tracking and reporting

The Reporting feature gives you the information you need to verify the right content went to the right customer. You can also see exactly what messages and content an individual customer received.

Messagepoint Connected features and benefits

Messagepoint Connected gives you the added feature of being able to communicate with your customers in real-time. Front-line, customer-facing employees, such as call-center reps, can quickly retrieve and interact with customer communications on the fly.  They can now meet customers’ requests on-demand – with an automated approval workflow in place to provide the safety net required.

Messagepoint Rationalizer features and benefits

Messagepoint Rationalizer is part of our Customer Communications Assessment solution . It allows you to understand the content that is in your large volumes of communications  and provides an intelligent way to organize, re-use and maintain it so that you can more effectively execute your communications strategy. With content rationalization in place, you can significantly streamline the volume of correspondence you are currently managing and make communicating with customers easier – for them and for you.

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Understand your inventory

Using Rationalizer, you can organize the content of your customer communications, based on relevant attributes and patterns.

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Catalog and query your communications

Once you create a detailed inventory (a catalog) of your existing communications, you can then run queries on the content and attributes so you know what you are communicating to your customers.

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Standardize and re-use core content to eliminate duplicates

By identifying what content you need, what can be shared and what can be re-used, you can reduce the volume of your correspondence significantly. Define the core content once with a common voice

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